Summer is here on full blast, and it’s the prime time to regularly visit swimming pools or go to the beach. So, there is a high demand for swimwear these days. This is the perfect time for you to launch your swimwear collection.
Make sure you have a collection planned months in advance for this purpose, so that you just have to focus on the release and marketing at this time of the year.
Instagram is an excellent medium to promote your collection. After all, people will be putting up beach shoots and vacation posts throughout the coming few months, so your swimwear is likely to become popular if you market it effectively on the same platform. Here are a few tips you should follow to get your Instagram marketing strategy in its best shape.
Create Promotional Reels
The Instagram algorithm is really focused on Reels these days. So, you should focus on making short videos highlighting your swimwear, and then share them regularly. You can use the templates on PosterMyWall to make Instagram reels that look professional and well-designed.
Make sure you create a number of different reels which highlight your swimwear collection and also the lifestyle you want to associate with it. So, make short videos with people wearing your swimwear having the time of their life. In addition, encourage customers to share their reels and tag you in them as well.
Work on Your Grid Layout
The first glimpse of your Instagram page can make a huge difference in your marketing success. So, work on your Instagram grid layout and plan your posts well in advance. Stick to a color scheme in your designs, and follow that throughout your posts. Use PosterMyWall to create a few key templates, and then simply customize them for new posts.
Take Excellent Pictures
Good photography is key for your Instagram promotion efforts. It’s easy to get a professional product photographer to do a photoshoot of your designs, with models and with just the swimwear as well. Make sure you have these photos taken in a nice and well-lit location that reflects your brand ethos.
Once you have your photos, edit them well, and make sure you make attractive Instagram posts. This will showcase your swimwear and its quality well.
Bring Influencers on Board
With something like swimwear, the influencer aspect can really make a difference. Get in touch with a few fashion and swimwear influencers, and have them share your swimwear line, and put up reels and stories wearing your products. Send them a few products before the launch, so that they can prepare their shoutouts and release them in conjunction with the launch.
You can offer referral codes to people who come to buy your swimwear via the influencers’ posts with some discounts. Make sure you do your research well and contact influencers relevant to your collection, and ones with ample follower counts.
Run Instagram Ads
Classic Instagram ads are also a good idea for your swimwear collection. Create a few ads, and then run them with the right audience targeting in mind. The platform will help you do this targeting and will give you all the data and feedback necessary.
Keep an eye on this data, and change your ad strategies accordingly in upcoming ads. Try running two different versions of an ad to see what performs better. Then, pick the one which does the best and invest your ad budget in it.
Add shopping links to your posts
Instagram lets you add store links to your posts. When people click on your product images in these posts, they’ll be taken directly to the purchase link. This makes things very convenient and prevents people from second-guessing their purchases.
So, add shopping links to your posts, and make sure you add the right links to your photos. This will help you increase your purchases and make things easier for customers as well.
Use the Link in the Bio feature
The Link in Bio feature is quite underrated, as there is a lot you can do with it. Add your store links, along with links to your blog or website as well. In addition, if your swimwear collection gets highlighted in a publication or receives recognition, you can add links to the relevant articles as well.
Use this feature to add a personal touch to your brand. Add a founder story, with the brand ethos and vision explained. Talk about the values behind your swimwear, and how much you value your customers as well.
So, Instagram is an excellent tool for promoting your swimwear line. However, you can’t just put up posts randomly and expect things to work well. You need to prepare your Instagram campaigns in advance, and then manage them well for the best results.