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Business Valuation Calculator – Know Your Market Value

A business valuation, or company valuation, is the process of determining the entire market value of a business and its assets.

All parts of a business are examined during this procedure in order to determine the present value of an organization or a specific unit. There is a multitude of reasons for doing a valuation, including determining the sale value and providing tax information.

The financial terms and methods for valuing firms, as well as an examination of why some companies are valued highly despite their size, will be discussed in the following section.

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Business Valuation Calculator

A business valuation calculator can help you determine whether or not it is financially feasible to buy the firm and how much the business is actually worth. The calculator serves as a reality check for sellers. It estimates how much a potential buyer could be willing to pay for your product or service. We’ll go over each category’s requirements below.

Understanding Business Valuation

A business valuation is a process of determining the economic value of a firm or business unit as a whole. There are a number of ways in which business valuation can be employed, including establishing partner ownership, calculating taxation, and even divorce cases. 

Importance of Knowing a Company’s Market Value

Knowing the value of your firm can serve a variety of essential purposes. However, it is possible that you will be approached by a potential buyer in the near future or need to create an insurance value for the business.

ROI and relative risk are two important considerations when determining the price a prospective buyer will pay for your company, for which knowing your company’s market value is indeed necessary. The better the return on investment (ROI) and the lesser the business risk, the higher the sale price.

How to calculate a company’s value?

Investors and market participants use market value to determine how much a company is worth. A complete firm cannot be assessed quickly or correctly just in terms of its market value as a piece of stock; however, a variety of methods may be used to determine how much the market value of a company is worth. Here, we’ll go through some of the simplest methods.

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Methods of Business Valuation

There are numerous business valuation methodologies to choose from when determining a company’s worth. Earnings multiplier, discounted cash flow technique (DCF), book value, and liquidation value are all examples of the several valuation methodologies available. However, the three most frequent approaches are as follows:

Income Approach

Small businesses commonly employ the income approach, which values them based on the present value of their future earnings or cash flows. The cost structure, taxes, rate of growth, etc., are all considered when determining this value.

An investor’s expected rate of return is used to determine the current worth of the business. This approach is highly secure because it does not rely on any market transactions.

In order to calculate the present value, investors use a discount rate that reflects their expected rate of return on investment. Since it doesn’t rely on any previous transactions in the market, the income technique is a powerful and effective tool. However, the value used is heavily dependent on estimations of growth rate and necessary rate of return; these inputs need to be accurate. 

Asset Approach

The asset-based business valuation method is the second option. Many experts consider it to be one of the greatest because it takes into account the overall worth of the assets owned by the organization.

In this case, assets can be both tangible and intangible. This information is readily available in the company’s financial statements. Other techniques are required for intangible property rights like those protected by trademarks and patents.

Due to timing and other circumstances, the value of the assets minus the liabilities may change from the balance sheet’s reported amounts. You can use market values instead of balance sheet values in asset-based valuations. Many intangible assets, which may or may not appear on the balance sheet, can be included in the appraisal by the analyst.

Market Approach

The third way for valuing a small business is the market value method. This is one of the most used approaches. Comparable companies in the market (which can be public or private) are used to determine a company’s worth, and a multiple is assigned based on one of those financial criteria. These include revenue multiples, Profit multiples, EBITDA multiples as well as asset multiples.

Simply stated, the market approach is a business valuation approach that compares the value of a company or an intangible asset to that of comparable actual transactions in the market. The primary goal of the market strategy is to get a price that is a multiple of the benchmark, such as the price-to-earnings ratio, the price-to-book value, the EV to EBITDA, etc.

Determine the Market Value using a Business Valuation Calculator

By using a business valuation calculator, buyers and sellers can get a rough idea of the business’s worth. Two of the most commonly used business valuation methods are annual sales or profits (sometimes called seller discretionary earnings), multiplied by an industrial factor. Both strategies are excellent starting points for appropriately valuing your company.

When evaluating your business, these aspects are taken into consideration:

  • Profit after taxes
  • Indicators of future growth
  • Traffic to a website (if significant to your business model)
  • A new era of enterprise
  • Network of sales that includes both online and off-line
  • The company’s model
  • Niche
  • Competitors
  • Assets of the company

Buyers, sellers, brokers, or other parties that need a quick estimate can use the business valuation calculator to get a ballpark figure. However, you may want a more in-depth assessment of the value of your firm rather than a simple estimate.

Inputs Needed for Business Valuation Calculator

The calculator’s inputs are the fields where you must enter information about your firm. We’ll go over what you should include in each of the following categories:

  • Industry – Make sure you know what kind of business you’re looking to acquire or sell before you do anything else. For industries that aren’t available, select the closest match. In order to provide an accurate valuation, the calculator will utilize a different multiplier depending on the type of business. For instance, a restaurant with $100,000 in sales and profit will be valued lower than a medical practice that has the same sales or earnings. There are many reasons for this, including the fact that medical practices tend to be more stable and successful over time.
  • Previous 12-month Sale – Input the company’s sales for the last 12 months here. An examination of the most recent income statement will reveal this information. Prior to deducting any costs, sales represent the company’s total revenue.
  • Profit and Owner’s Salary – The difference between your revenue and your expenses is what you call your profit. On the company’s most recent profit and loss statement, you’ll discover this amount. The owner’s pay should also be entered into the calculator before this value is entered.

Business Valuation Calculator Formula and Example

The most straightforward method for determining a company’s worth is to use the income technique based on the seller’s discretionary income (SDE). Simply said, SDE’s goal is to determine how much money a firm brings in for its owner, no matter who that person may be.

Any non-essential financial obligations you bear as a business owner are directly related to your personal tax burden. Your SDE is the sum of your net income, minus all of your deductions and other costs.

Business Valuation = Annual sales x industry multiple

SDE Valuation = (Annual profits + owner’s salary) x industry multiple

In this example, you have a profitable business that has been producing $60,000 in profit for a few years now. Your business enjoys a great year, making $100,000 in profit and leaving you with $50,000 in retained profit. A potential buyer expresses interest in the company and states that he will purchase based on 5-time multiple valuations. It’s a great deal, but there are a few things you need to think about before you agree:

  • As your compensation rises, so does your profit margin, which means your annual income drops by $20,000 every year.
  • If it’s based on a profit of $53,000 over the past three years, rather than $100,000.
  • As a result, you may not be able to take the $50,000 profit with you when you leave the company.

In other words, instead of getting $550,000 from the sale, you’ll get $265,000 instead. After checking the figures, the 5-time multiplier valuation doesn’t seem like a great deal now.


Answering the question “how does business valuation work?” is important in business acquisition. Regardless of whether you’re a buyer or a seller, the most critical part of a business acquisition is determining a reasonable price.

Although a business valuation calculator doesn’t take into consideration all of these criteria, it can nevertheless provide a solid starting point. Once you’ve agreed on a valuation method, you’ll need to decide whether to employ an expert or execute the valuation yourself.

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