These days, online video marketing is one of the most powerful ways to reach your target audience in just about any industry.
If you can create amazing videos, particularly in real estate, it can be quite effective. In this article, we’ll cover everything you need to know about using video to boost your real estate marketing strategy.
From setting up your video camera and creating compelling content to mastering platforms like YouTube and Vimeo to driving traffic back to your website, you can turn those viewers into leads. Ready? Let’s get started!
7 Tips to Improve Your Real Estate Marketing Strategy
A good real estate marketing strategy is vital for any company looking to expand and gain more customers. Without a solid plan, you can’t get your brand out there or put yourself in front of new potential buyers.
There are many different tactics that can be used in order to promote your business, but here are seven tips you can use today as a way to improve your real estate marketing strategy.
Tip 1 – Create an Effective Video
Creating a video for your real estate marketing strategy is one of your best bets, but it needs to be effective. Video makers are common and easy tools are available. Make sure you follow some basic instructions and tips when making your videos. A video maker can help you make an engaging video that will help attract new customers.
Tip 2 – Add Value for Prospects
Videos are an effective medium for capturing your prospects’ attention, communicating with them, and helping you achieve your marketing goals. But how can you make sure that video content is successful? The key is adding value for prospects.
If they feel like they have learned something or gained some insight into a problem they face, then they will feel good about watching your video and engaging with it. If not, then you risk having your video ignored or even worse – disliked by viewers who might spread negative word of mouth about it. So what does adding value mean in practice?
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Tip 3 – Get Strategic With Ebook Creation
Creating a successful real estate ebook is, in many ways, similar to creating a traditional book. The content should be well-written and helpful for your target audience. But that’s where any semblance of similarity between ebooks and their traditional counterparts ends.
When it comes to publishing, there are no longer hard and fast rules about what you can or cannot do; instead, digital books give you an enormous amount of creative freedom when it comes to design and formatting, as well as distribution. Would there be any benefit of using a video maker to create an ebook?
How about making it into a series and releasing it as episodes? How about making it into something that is interactive, like a game or test? The possibilities are endless. Don’t limit yourself to just one format for your book.
Instead, think outside of that box and let your creativity run wild. Once you have your content ready, then you can begin thinking about how you want to present it in terms of design and formatting.
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Tip 4 – Share Exclusives with Partner Sites
Video makers are a great way to get your message out, but if you partner with other sites, you can maximise your exposure. For example, real estate agent Susan decided she wanted to market her business and generate more leads.
She met with her video production team and outlined her goals: create a series of videos based on local demographic profiles and capture high-quality footage of homes in each area.
She also knew she had limited time and resources to produce videos. After meeting with her video maker, Susan decided to partner with other sites in her community that were interested in real estate marketing strategies. She shared exclusive content from her videos on their websites, which increased traffic to her site and generated more leads for her business.
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Tip 5 – Optimise your Listings For Video
Video has emerged as a powerful way to get buyers and sellers engaged with your listings. According to Trulia, the video is one of four top-ranked real estate listing elements for consumer engagement. Uploading video footage directly on Zillow has been shown to increase a listing’s views by 28%.
Keep in mind that you don’t have to be an expert videographer. Simple headshots or short clips of your home can still make a big impact. A video maker tool like Google Hangouts also makes it easy to create professional-looking videos without any additional equipment.
Tip 6 – Make the Most of Local Video Marketing Opportunities
Every real estate market is different, but one of the many advantages you have when using video marketing as a real estate agent is that it allows you to connect and reach your audience on a local level.
Use online video sites like YouTube, Vimeo, and Facebook Video (which are more niche and specific) to get in front of people in your local area.
Tip 7 – Keep Them Coming Back For More
Evergreen content is extremely important, not only to keep your clients interested but also to keep them coming back.
Keep your evergreen content updated and fresh with new strategies, tips, and insights on a regular basis. You should write new posts about once per month. This will keep your audience coming back again and again to view all of your fresh content.
Final Word
In today’s world, it has become necessary for all businesses of any size and type to focus on their online presence. Because of that, it is essential that real estate professionals have an up-to-date website and social media profiles where potential clients can easily find them.
You don’t need to be a professional web designer or marketer; there are plenty of platforms that make creating a simple and stylish website easy for anyone-and free!