Do you wonder how to reach your videos to wider people? TikTok is a short video creating an application that attracts more people to show their creative skills worldwide.
With the different content ideas and various effects in your videos, you can easily impress people on TikTok.
It is highly dominated by teenagers and youngsters. So, you can build millions of followers among TikTok audiences.
However, TikTok is the ultimate social media platform to get massive people to your profile instantly. Do you know how to do that?
Here, I’ll be ready to give you 13+ advanced tactics that help to get more potential viewers to your videos.
Are you ready?
Let’s move on!
1. Know About TikTok Algorithm
A TikTok algorithm is a unique AI that analyzes each of your actions on the platform. When you upload videos on TikTok, the algorithm shows your videos to small audiences. Once you get a good engagement rate, it analyzes the potential of videos. If everything is perfect, your content will be displayed to wider audiences.
Here are a few essential factors the TikTok algorithm follows while analyzing your videos:
- Repeated views count – TikTok concerns how many times the same user watches your videos again and again. A video with more repeated views will get a high number of views.
- Viewing time – It is the total amount of time a user spent on your videos.
- Comments – If people like to interact with your videos. The more comments you have, the more views your videos will receive.
- Shares – It is one important factor that affects your TikTok algorithm.
- A number of likes – Likes are the easiest way to feature your videos on TikTok. The TikTok algorithm also analyzes your video likes.
2. Make a Strong TikTok Profile
A fully customized profile is your uniqueness, and it will increase your chance to gain more followers and views to your account. At the same time, a profile with a name and username is not enough.
Analyze, think and use your own creativity. For instance, upload the best quality images as your profile picture. Add a unique username and short description, which will describe your personality and interest. Your description shows who you are and what you try to say.
If you have a business account on TikTok, you can add a clickable link to your bio. With all these valuable terms, your profile will be viewed by more users forever. So, you should spend your time creating an eye-catching profile to obtain more views.
3. Get Content on the For You Page
If you want to become famous on TikTok, you should feature on the TikTok For You page. It is the homepage of TikTok, completely filled with endless videos. The advantage of the For You page is anyone’s videos can be featured. So, you don’t need a professional creator or thousands of fan followers.
Are you wondering how to feature on TikTok FYP?
All you need to do is optimize your content which is easier for the TikTok algorithm. To feature your videos on For You page,
- Aim for creating short videos (less than 30 seconds)
- Add trending and relevant hashtags
- Publish content at peak times
- Use trending songs in your videos
4. Promote Original Content
On TikTok, most users upload lip-syncing videos to their profiles. As well as, some of them find popular videos and make their own content with those songs. But in truth, the original and unique videos always stand out on TikTok then the repetitive content.
If you try to show your videos to wider audiences, make sure the content you uploaded on TikTok is original and different from other users. Original content always gives you a better engagement on TikTok.
5. Follow Regular Posting
Regular posting is the key that keeping your audience with whatever content you upload on TikTok. Remember that consistency is the best way to increase your views count and engage them to follow your profile page.
So, try to post at least 3 to 4 videos per week that are unique and relevant to your industry. Meanwhile, posting content at the peak time of TikTok is also an important factor in boosting your TikTok viewers. If you have a TikTok pro account, you can track your audiences’ active online by using the analytics tab. Then, you could post content at that time to achieve massive audiences.
6. Add Appropriate Hashtags
Everyone hears the word hashtag on all social media platforms. It is a simple text with the # tag. Hashtag plays an important role in all social networks. It helps to explore your content to a wide range of audiences. You can create your own hashtag or find the best one that is relevant to your content.
For example, if you promote a dance challenge on TikTok, you can use the most trending hashtag in it. As a result, if your audiences search those hashtags on TikTok, they will be able to see your videos immediately. Many people boosted their views and followers through hashtags.
7. Interact with TikTok Audiences
One effective strategy to engage your audiences on TikTok is to interact with them. There are lots of ways to interact with your target audiences on TikTok. Comments are one best ways to interact with huge people directly. In fact, followers not only enjoy commenting on your videos, but they also expect your comments.
When you replay their comments, they’ll come back to your profile and view all your videos. A video with top comments will get the chance to rank on TikTok For You page. Hence, you need to spend time and reply to your audience’s comments.
8. Duet and Stitch
On TikTok, duets and shares are the two attractive factors of TikTok. When you try to show your valuable content in a funny way, you can definitely use these features. Here is the difference between TikTok duet and stitch:
- Duet – It is a side-by-side square video format that allows you to create reaction videos. Using this feature, you can take someone else’s videos and react to them. It is one of the most popular video formats that attract the audience’s attention immediately.
- Stitch – With TikTok stitch, you can edit a particular part of another user’s video and insert your own content in it. These features can create endless popularity and engagement.
9. Gain Instant Attention
TikTok has lots of competition, millions of people try to attract people at every second. As a creator, your main task is to gain the audience’s attention in the first few seconds of your videos and keep them watching videos till the end.
Moreover, you can quickly receive likes on TikTok, increase your viewing time, and gain more shares and comments by posting more engaging and attractive content. People not only watch your videos, but they also add videos to their favorites, share them with their friends and followers, and watch them repeatedly. Therefore, you need to gain attention in the first few seconds of your videos.
10. Make a Partnership
Collaboration is an effective tactic to increase your follower count and gain lots of views rapidly. So, don’t forget to partner with the most popular TikTok users who have more followers and views.
If the popular creator or influencer agrees to collaborate with you, it will add additional viewers to your videos. In this way, you can easily reach your content to potential audiences and get more engagement.
11. Add Visual Effects to Your Videos
When you open TikTok, you can see lots of videos containing attractive visual effects. TikTok offers you different editing features such as filters, effects, and face lenses. It will help you to change dull videos into eye-catchy videos.
Emoji face, solow switch, green effects, and fiery eye are some of the most popular visual effects that instantly grab the audience’s attention. So, whenever you update content in your profile, make use of these editing features to enhance your video’s look and feel.
12. Create a Series of Videos
If you want to gain more exposure and increase visibility, chances are high. A cost-effective idea to make your profile more engaging on TikTok is to create videos with the most interesting ends. A series of videos is a trending technique to get closer attention on TikTok. Creating videos in a series format creates excitement among your audience to know what happens next.
As a result, people start visiting your profile to follow and watch all the videos you’ve uploaded on TikTok. It will increase your views, likes, and followers count drastically.
13. Cross Sharing
Cross-promoting/sharing videos are the most popular and advanced TikTok tactic to grab more attention. If you are a new user of TikTok, you will notice that many people share their TikTok videos with all other social networks.
For brands and content creators, it is an amazing way to boost video visibility and engagement. If you have a considerable number of followers on Instagram or Facebook, you can definitely share your TikTok videos on those platforms. As well as, adding a clear call to action encourages audiences to check your TikTok profile.
14. Track Your Results
TikTok allows you to track the performance of your profile in the last 7 to 28 days. But you need a TikTok business account to get this analytics page. It shows the powerful insights of your account to develop your content style, engagement rate, and TikTok followers.
To access TikTok analytics,
- Open your TikTok profile
- Click the three vertical dots.
- Tap setting and privacy -> manage my account -> switch to a pro account
- On the pro account page, you can track your analytics.
With these TikTok metrics, you can develop your content strategy, and get the perfect results to improve your TikTok account in the right way!