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How Often to Post on Instagram for Businesses?

Instagram is the 4th most used social platform, with 1.386 billion daily active users worldwide. Keeping these figures in mind, there’s no doubt why Instagram can be really beneficial for businesses. Almost every brand has an Instagram account to boost brand awareness and build a loyal customer base.

With the popularity of this platform, there are a variety of organic growth tools available to aid your growth and reach. For instance, you can avail yourself of the free trial from SimplyGram before you actually start paying for it to know if it suits your expectations.

In this article, we’ll share how often you should post on Instagram for your business, so you can leverage this social media site to its fullest!

How Often Should You Post on Instagram Per Day?

With this question, you may also wonder, “How many posts on Instagram per day are ideal?”.

Of course, you certainly don’t want to post too much on your Instagram business account to risk losing your followers. And at the same time, you want to make sure that you’re not posting way too much and annoying your followers.

However, it’s important to keep in mind that you shouldn’t compromise on the quality of your posts just for the sake of quantity.

By quality, we mean that the content should actually be valuable to your audience and should contain high-quality visuals (if any). Otherwise, how can you expect your followers to engage with low-quality content even if you post several times a day?

If they don’t engage with your content, you won’t be able to see greater traction on your account.

It’s generally recommended for businesses to post 1 to 2 times a day on their Instagram account while making sure that the content is high-quality. You could post anything from reels to images. 1 to 2 times a day is the “sweet spot”.

How Many Times Should You Post on Instagram for Business Each Week?

There’s no hard and fast rule to how often you post on your Instagram account. However, there is always an estimation. What’s more important is that you should also ask yourself these questions:

  • Are you trying to grow your account right now?
  • How many posts will you be able to manage?
  • What posting frequency will your audience like?

Answering these questions will allow you to post on Instagram that is actually beneficial for your business without annoying your audience and compromising the quality of content. Here is a rough estimate:

  • During the growth phase – post every day
  • Business as usual – 4 to 5 times a week
  • When out of ideas or feeling burned out – reuse best-performing content or simply take a break

Best Time to Post on Instagram

You must remain consistent when posting on your Instagram business account to stay on the top of your customers’ minds, keep them engaged, and not look like a “reckless” brand.

In addition to consistency and frequency, ensure you post at the right time so more people see your posts and engage.

You must figure out the best time to post on Instagram by experimenting and going through trials and errors.

Start posting whenever you think your audience is most active. Keep an eye on your analytics and assess when they engage with your content the most. Once you figure it out, start posting at that time. Voila! You have found the best time to post on Instagram for your business.

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