An accounting school’s brand is a critical factor in attracting and retaining students, as well as in building relationships with employers and industry partners. A strong brand can differentiate a school from its competitors and help it stand out in a crowded marketplace.
Take John, an accountant who has opened an accounting school, but doesn’t know how to attract students. The school offers a range of accounting courses and is looking for ways to reach potential students and stand out in a crowded market. John has considered advertising and networking but is open to other ideas and strategies to bring in students. This post is for entrepreneurs like John who are looking for ideas for their new businesses.
Here are three things an accounting academy can use to grow its brand:
Strong faculty and student outcomes
A key component of any accounting school’s brand is the quality of its faculty and the success of its students. Schools can highlight their distinguished faculty members and their expertise in various areas of accounting, such as tax, auditing, and financial reporting. They can also showcase the successes of their alumni, such as promotions, job placements, and professional certifications achieved.
Innovative curricula and experiential learning opportunities
Schools can differentiate themselves by offering innovative curricula and experiential learning opportunities that prepare students for the real world. This might include accounting courses like Xero accounting training that incorporate emerging technologies, such as popular software like Xero accounting and Quickbooks, or hands-on learning experiences such as internships, case competitions, and capstone projects.
Strong industry partnerships and connections
Building strong relationships with employers and industry partners can be a key factor in attracting students to an accounting school. Schools can highlight their connections to leading Xero accounting firms, industry organisations, and other professional groups, as well as the opportunities they offer for students to engage with these organisations through events, mentorship programs, and job placements.
Use Tiktok to grow your digital presence
In today’s fast-paced digital age, social media platforms have become powerful tools for businesses and organisations to promote their brand and engage with their target audience. TikTok, a popular video-sharing platform, has gained immense popularity among younger demographics, making it an ideal platform for an accounting academy to grow its brand and connect with potential students. Here’s how an accounting academy can effectively leverage TikTok to increase its brand visibility and reach a wider audience.
Bite-Sized Educational Content:
TikTok’s format revolves around short videos, typically lasting between 15 to 60 seconds. An accounting academy can leverage this by creating bite-sized educational content that simplifies complex accounting concepts. By breaking down complicated topics into easily digestible videos, the academy can capture the attention of young learners and position itself as an accessible and engaging learning resource.
Showcasing Success Stories:
To inspire and motivate potential students, the accounting academy can use TikTok to share the success stories of previous students who have achieved significant milestones in their accounting careers. These stories can highlight the positive impact of the academy’s courses and create a sense of trust and credibility among the audience.
Challenges and Trends:
TikTok is known for its viral challenges and trends. The accounting academy can participate in relevant challenges, such as “Accounting Tips” or “Finance Fun Facts,” to showcase its expertise and engage with the TikTok community. By joining popular trends, the academy can increase its visibility, attract followers, and potentially go viral, leading to a significant boost in brand recognition.
Behind-the-Scenes Sneak Peeks:
TikTok users appreciate authentic and relatable content. The accounting academy can provide behind-the-scenes glimpses into its classrooms, faculty members, and events to give potential students an insight into the academy’s culture and learning environment. This approach humanises the brand and fosters a sense of connection with the audience.
Engaging with the TikTok Community:
To maximise the impact of its TikTok presence, the accounting academy should actively engage with the TikTok community. This involves responding to comments, participating in duets or collaborations with relevant content creators, and leveraging popular hashtags within the accounting and finance niche. By building relationships with influencers or industry professionals, the academy can expand its reach and tap into new audiences.
Call-to-Action and Website Promotion:
To convert TikTok viewers into potential students, the accounting academy should incorporate clear and compelling calls-to-action (CTAs) in its videos. These CTAs can encourage viewers to visit the academy’s website, enroll in Xero accounting training, or sign up for newsletters. Including the academy’s website link in the video description and leveraging the platform’s “link in bio” feature can also drive traffic and generate leads.
Host events with your local community
Say that you decide to organise an annual flagship event: The Accounting Excellence Summit. This summit aims to gather industry leaders, accomplished professionals, and aspiring accountants under one roof to facilitate knowledge sharing, networking, and thought leadership.
The academy’s event management team conducts thorough market research and identifies a gap in the industry regarding emerging trends in financial technology (FinTech) and sustainable accounting practices. Consequently, they developed a theme for the summit: “Navigating the Future of Accounting: Embracing FinTech and Sustainability.”
To create an immersive learning experience, the summit incorporates interactive workshops and panel discussions led by industry experts. These sessions enable participants to delve into specific topics related to FinTech, sustainability, and their intersection with accounting practices. Attendees gain practical knowledge, engage in stimulating debates, and gain exposure to cutting-edge tools and strategies.
This will help to grow your reputation as a strong leader in your local community in the accounting education space.
Overall, an accounting school’s brand is built on a combination of factors, including the quality of its faculty, the success of its students, and its connections to the industry. By focusing on these key areas, a school can strengthen its brand and attract top students and employers.
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